Clube Curitibano

With the magazine going monthly, demand on the marketing department grew. Reporting to the marketing management, I coordinated a team of 10 professionals in content, design, social media and internal communication, with a task distribution workflow I developed and implemented.

I supervised the work from the annual editorial plans, the briefs and the requests for design and audiovisual production to the review of pieces before publication, on the website, social media, landing pages and email marketing. The team served 20 departments, with more than 700 employees in total.

The cycle of construction work went through all five venues, and each intervention arrived described in engineering language. With the Engineering Department, I compiled the inventory of the 123 improvements, venue by venue, and turned the technical content into accountability reporting.

I wrote 9 bylined articles on the construction work, including the one on the Master Plan that will guide the development of the venues, and wrote the Engineering and Maintenance sections of the administration's review. My text served as the basis for 30 of the 56 pages of special issue 323. I followed the renovation of the Salão Rubens Arles Bettega, with new 225 TR air conditioning, from the video scripts to the reopening at the 143rd Anniversary Ball.

I wrote scripts and speeches for the president and the board, such as the speech to the fifty-year members, the remarks on the Ordinary General Meeting and institutional videos. I took part in 10 recordings, interviews and edits with the president, coaching his delivery during filming, including a radio interview and the recording with Curitiba's then mayor-elect, Eduardo Pimentel.

The video on the new furniture at the Social Pool was recorded as written, and the speech to the fifty-year members was read again in 2025 and printed in the magazine.

I coordinated the direction of communication for the 2025 election process, with one ground rule, that official communication took no sides. I produced the notice for the July 30 Extraordinary General Meeting, which approved hybrid electronic voting, the election notice and the guidance article in issue 321.

On October 19, we covered the vote count in real time, and afterwards I wrote the article on the new Board taking office in issue 325. The election had 6,304 voters, a Club record, and was the first with hybrid voting, online or in person at four venues. Each piece was aligned with the board, the management, the superintendent's office and the legal department.

I was part of the editorial team for the magazine's 24 issues, from issue 302, in August 2023, to issue 325, in December 2025, a period in which it went from bimonthly to monthly, starting with issue 307. I edited and proofread the monthly issues, which averaged 117.6 pages with a print run of 10,000 copies.

I wrote 91 bylined articles, 6 of them cover stories, in 22 of the 24 issues, and had 140 photo credits, with my photos on covers 309 and 314. In all, 212 of my texts were printed in the magazine, 141 of them with 70% or more of the original text. In the institutional memory articles, I told the stories of Poty Lazzarotto's centenary, Alfredo Andersen, Dario Vellozo's life and the 50th anniversary of the Olympic pool.

I wrote 371 articles and press releases for the website, an average of 3 per week, as well as official statements, announcements and messages for WhatsApp, email and the member service center.

I managed RD Station and the CRM, with segmentation, journey automation, newsletter and survey sends and performance analysis. The email list reached 28,659 contacts, 18% larger than in 2024, and the CRM brought together about 30,000 members. From June to September 2025, there were 40 sends, with an average open rate of 52.83%, above the 47.19% of 2024.

I coordinated the Club's social media, with content production and coverage. The main Instagram profile grew from 26.9 thousand followers, in October 2023, to more than 40,000 at the end of 2025, an increase of at least 48%. I also wrote 20 video scripts, including the Giro Olímpico series for TikTok, partnership videos and videos on the construction work.