Copini Group

I built copinipress.com, Copini Group's newsroom, from the structure and the platform to the texts and photos. I made the site in 32 hours with Manus AI and published it on July 7, 2026.

From June to October, I wrote 22 press texts, including press releases and statements, about the group's business partnerships, trade shows, internal programs and awards. I connected the newsroom to an internal mailing list, so that employees get Copini's news first, and wrote the institutional profile used in the company's listings on platforms.

At ExpoApras 2026, from April 14 to 16, at Expotrade Pinhais, I did the first coverage of my tenure, with 14 videos, 250 edited photos for the image bank and two stories aired on RPC's retail program.

At APAS Show 2026, from May 18 to 21, at Expo Center Norte in São Paulo, I followed NewBraz Foods and Copini Group through all four days. The coverage included real-time audiovisual content, more than 600 photos, materials, inserts and the post-event press release.

From July to August, I handled end-to-end communication for the 1st Copini Cresce Sales Convention, which has its own case on this page. For SIAL Paris 2026, I produced the group's 60-second corporate video, with voiceover in Portuguese and English, and wrote the press release on its participation.

I handle planning, production, scheduling, monitoring and reporting for the social media of Copini Group and NewBraz Foods. I wrote the editorial strategy, a June-to-December calendar with 154 posts, a calendar of 69 commemorative dates and the plan for Copini Group's Instagram profile.

From April 10 to October 22, 2026, with no paid boosting, the group's Facebook and Instagram accounts exceeded 1 million views, and Instagram gained 811 followers. Results reach management in reports, such as the April report to the CEO and the July report to the board, which recorded LinkedIn engagement rising from 6.53% to 17.21%.

I set up the visual production workflows for communication with AI. For images, the pipeline in Magnific, with the Nano Banana Pro model and the personas Íris, for concept and copy, Théo, for photography, and Lina, for art direction, produced NewBraz Foods' institutional campaign, with 10 posts, and the full-page ad in Revista APAS.

For video, I wrote JJC Group's corporate film, "Sourcing better products worldwide", 1 min 03 s long, from the director's treatment to the voiceover script. In October, I wrote the script, the shot breakdown and the prompts for 19 films, 18 short product films and the group's corporate film, and 12 of them were published. In these films, AI generated the video, in Seedance 2.5, the voiceover, in Eleven v3, and the soundtrack, in ElevenLabs Music.

At the point of sale, I produced offer pieces for more than 60 products, always in versions with and without prices, as well as inserts, sell sheets and NewBraz Foods' booth visuals. I handled communication for activations such as NewBraz Potato Day and the RAP potato tasting in Colombo, and drew up a trade marketing plan for a regional campaign.

In August, I communicated the launch of lojacopini.com in stages, first to customers and then to the general public. I organized the product mix into 5 families and created the product naming convention, 5 banners and the email marketing for selected customers, with A/B testing of subject lines.

I organized more than 30 product spec sheets, most of them with English or Spanish versions, generated by my own pipeline with automatic language auditing.

I led four catalog projects. They are the Copini 2026 Catalog, with an audit of the three distribution centers, the Avanti 2026 Catalog, in English, with 22 pages, the HS2026 Portfolio of NewBraz Foods and JJC Group, with 39 slides in English, and JJC Group's product catalog.

I also localized packaging for the United States and prepared packaging briefs, box dielines, palletization plans and labels.

At JJC Group, the group's procurement operation in the United States, I led the institutional positioning with Gaston Amorurtu, director of international business. The new positioning was approved and published on groupjjc.com, a website I built with Manus AI.

I wrote the international food procurement bio in two versions and standardized the office addresses in the United States, Brazil and Argentina. The corporate film, the HS2026 Portfolio and the product catalog complete the brand's presence.

I work with AI as a production method. With Manus AI, I built groupjjc.com, copinipress.com and the first version of the NewBraz Foods website, totaling 115 hours.

I created skills for press releases, captions, box labels and lettering, personas for concept, photography, art direction, trade marketing and production, a spec sheet pipeline in Node.js and a Claude Code package with subagents, templates and a base of verified facts. A factual integrity protocol guides these systems, and the July report to the board came out of a marketing intelligence pipeline with extraction personas and an orchestrator.

Everyday tools include Claude, Claude Code, Manus AI, Magnific, ChatGPT, Kling, ElevenLabs, Tripo and Canva.