Corporate and Organizational Communication Specialist
I connect organizations and global citizens by translating contexts and building reputations.
Featured cases
- Volvo Group Latin AmericaVolvo FM Electric, from the campaign to the Anfavea meetingThe positioning of Volvo's first heavy electric truck in Brazil, ready for government, automakers and the press in Brasília.
- Clube CuritibanoPress relations for swimmer Leonardo MacedoBrazil's first relay medal in the history of the Open Water Swimming World Cup, from the press release to the magazine cover.
- Clube CuritibanoAna Castela and the shows on the social calendarThe campaign for the festival that had to leave the club venues to fit its audience and brought 3,021 people to Expotrade Pinhais.
- Clube CuritibanoTrack & Field Experience RunningThe concept, name and brand of the race that reinvented the Inter-Venue Race, with more than 750 registered runners.
- Clube Curitibano2025 General ElectionsNeutral communication for a record election, with 6,304 voters and hybrid voting for the first time.
- Clube CuritibanoArticles for the Club magazine91 bylined articles in 24 issues, as the magazine moved to a monthly schedule.
Numbers
91
Bylined articles in 24 issues of the magazine
Clube Curitibano, 2023 to 2025
123
Improvements across the five club venues explained to members, the basis for 30 of the 56 pages of the magazine's special issue
Clube Curitibano, 2025
More than 80
Full campaigns, from concept to coverage, including the festival with Ana Castela for 3,021 people, the shows by Paralamas do Sucesso, Jota Quest and Xande de Pilares, the Track & Field Experience Running with more than 750 registered runners, the 2025 Society Football Draft with more than 500 members on 32 teams, and Christmas at the Concórdia venue
Clube Curitibano, 2023 to 2025
More than 1 million
Views in 196 days, with no paid boosting
Copini Group, 2026
12
Product and corporate films published, out of 19 for which I wrote the script, the shot breakdown and the prompts, with video and voiceover generated by AI
Copini Group, 2026
33
Articles in the trade press from 6 press releases
Volvo Group Latin America, 2023
What I do
Corporate communication and press
Press releases, newsroom, journalist relations and spokesperson preparation
Integrated campaigns and events
End-to-end campaigns, from concept to real-time coverage
Content, writing and social media
Magazine, website, scripts, ghostwriting and social media management
AI applied to communication
Curated image and video workflows, skills, personas and automations
Technical documentation and localization
Spec sheets, catalogs, packaging and adaptation of global content
Studio Perich
Studio Perich is the communication studio I created from my purpose, to serve organizations and people on contract projects.
Discover the studioAbout
Corporate and organizational communication specialist, with a bachelor's degree in Organizational Communication from UTFPR and the International Business Management program at Bayswater, in Liverpool. Working in corporate, institutional and brand communication since 2019, with roles at Volvo Group Latin America and Clube Curitibano and, since April 2026, at Copini Group.
- Press release writing, press relations and newsroom management. At Volvo, 33 articles in the trade press from 6 press releases, worth R$172,000 in advertising value equivalent, and work with outlets such as AutoData and Automotive Business; at Clube Curitibano, support to press relations in a period when earned media exceeded R$2.1 million in advertising value equivalent, in 2024 and 2025; at Copini Group, the creation of copinipress.com.
- Institutional and governance communication for more than 30,000 members and departments with more than 700 employees, with ghostwriting for the president and the board, spokesperson preparation and the communication of a record election, with 6,304 voters.
- Team coordination, editorial planning and social media, with 10 marketing professionals at Clube Curitibano, 91 bylined articles in the monthly magazine, email marketing with RD Station and CRM, and more than 1 million organic views in 196 days on Copini Group's social media.
- End-to-end campaigns and events, from concept to real-time coverage. At Clube Curitibano, more than 80 full campaigns in social events, culture, sports, swimming and golf, including the festival with Ana Castela for 3,021 people; at Copini Group, the 1st Copini Cresce Sales Convention, with 135 deliverables. Press support at events, from the annual results press conference, the presentation of the Euro 6 coaches and Volvo Extreme, at Volvo, to the two RPC TV stories at ExpoApras.
- Technical documentation and localization for international markets, with more than 30 spec sheets, most of them with English or Spanish versions, catalogs, packaging for the United States and the adaptation of global press releases from Volvo's Swedish headquarters.
- Adobe suite, Canva, RD Station and generative AI (Claude, Claude Code, Manus AI, Magnific and ElevenLabs) for content production, with editorial curation. Advanced English, with a C1 certificate.