Volvo Group Latin America

I supported the positioning campaign for the Volvo FM Electric, Volvo's first electric heavy truck in Brazil, which in 2023 was running in tests in the country. I followed the production of the image bank, videos and brand materials and supported the press releases and the recording of the leadership's talking points.

On June 14, 2023, Volvo took the truck to Driving the Future of Electrification in Brazil, a meeting held by Anfavea, the Brazilian vehicle manufacturers' association, at the Ulysses Guimarães Convention Center in Brasília. I wrote the briefs for the agency that created the booth, coordinated information between communication, engineering, product and suppliers and supported spokesperson training.

From March to July 2023, alongside Marco Greiffo, I wrote 6 press releases and handled their media outreach. They covered Expodireto, Tecnoshow, Bahia Farm Show and Transposul and the appointments of Carlos Banzzatto and Felipe Battistella, whom I interviewed, and generated 33 articles, all in the trade press, totaling R$172,000 in advertising value equivalent.

I also published the press releases in the newsroom and sent them to specialized media lists. I assisted journalists from outlets such as Estradão, AutoData and Automotive Business, handled clipping for the leadership and prepared directors and executives for interviews and podcasts.

I worked on the 2023 annual results press conference, from invitations and accreditation to the press kit, the broadcast and the clipping, with the agency hired for the production. The press release with the 2022 results came out on February 16, 2023.

I wrote the press releases and post-event clipping for the 2023 trade shows from Curitiba and followed Agrishow for Volvo Penta. I accompanied the editor of M&T magazine at Volvo Extreme 2023, in Piraquara, Paraná, and the presentation of the Euro 6 coaches to customers and journalists, in March. I followed the entire production of the R5 renewable diesel launch, with the photo direction and the press release, published shortly after I left.

I adapted press releases from the Swedish headquarters for the Brazilian market, in meetings with headquarters. I published, updated and created pages on the Volvo Group Brasil website, with SharePoint and a CMS, working with IT teams outside Brazil.

Alongside the Head, I handled follow-ups with the institutional advertising agency, Opus Múltipla. I supported the production of the Com a Volvo rumo ao Zero Acidentes campaign, in the Marlim Azul and Transmasut episodes, and of the 2023 film Por um futuro mais Volvo.