JJC Group's new positioning

JJC Group is Copini Group's procurement operation in the United States. With Gaston Amorurtu, director of international business, I led the brand's institutional positioning, approved and published on groupjjc.com, a website I built in 74 hours with Manus AI.

I wrote the international food procurement bio in two versions, standardized the office addresses in the United States, Brazil and Argentina and made the catalog, with 18 products. I also wrote the corporate film "Sourcing better products worldwide", 1 min 03 s long, from the director's treatment to the package of 8 blocks and 20 takes and the voiceover sheet.

Brand positioning, international institutional communication, writing in English, audiovisual production with AI and website building.

The positioning was approved and published on groupjjc.com. The corporate film became part of the HS2026 Portfolio of NewBraz Foods and JJC Group, with 39 slides in English.

Within Copini Group, JJC Group is the area where I lead institutional positioning, in partnership with the international business leadership. The work led the procurement operation to present itself in English to the international market, from the website to the bio and the film.