Copini Cresce Convention, end to end

The 1st Copini Cresce Sales Convention took place on August 28 and 29, 2026, at the Martinho Lutero Event Center, in Capanema, Paraná. I handled communication end to end, with 135 deliverables from July 20 to August 30.

I created the save the date and the badges in three versions, 14 poster variations, the countdown in 8 posts, 4 animations for the LED portal, the schedule in 4 designs, the commitment card, the welcome card and 33 plaques for the length-of-service tribute, with 42 image prompts and 4 video prompts. At the event, I directed the photography and filmmaker teams with the after movie brief, made the real-time Stories series and edited and published 30 videos.

Corporate event communication, sales force communication, shoot direction, real-time coverage and visual production with AI at scale.

From August 24 to September 4, with no paid boosting, the coverage added up to 154.3 thousand views on Instagram and Facebook, 494.5% above the previous period, and 89.2 thousand Stories views. On Instagram, the coverage had a reach of 14.5 thousand, 2.3 thousand interactions and 158 new followers.

It was the group's first sales convention, and communication followed every phase, from the invitation to the length-of-service tribute. The 135 deliverables came from in-house marketing, where I am solely responsible, with AI as the production method and the photography and video teams directed on the day.