Transport Safety Memorial

The Transport Safety Memorial is a cultural project of Associação Volvo, sponsored by Volvo do Brasil and Volvo Financial Services through the Federal Culture Incentive Law and opened on October 6, 2016, next to the factory, in Curitiba. The Corporate Communication and Social Responsibility team directly managed the Memorial, and I assisted in coordinating the project.

I followed the execution of the 5th edition, from September 2021 until it closed, in December 2022, and contributed to the proposal for the 6th edition, submitted in July 2022 and approved in March 2023. I worked on the three augmented reality interactions for the 2022 Maio Amarelo road safety campaign, the National Traffic Week activities and the theater performances of September 2022. For the 5th anniversary, in October 2021, we did an activation with paper miniatures of bi-articulated buses taken to spots around Curitiba.

I also handled institutional photography, videos, audiovisual operation and interactive equipment, presented the Memorial to international groups and was the host of the Volvo Traffic Safety Program video with the Memorial.

Management of a tax-incentivized cultural project, social responsibility communication, traffic education, audiovisual production and relations with international audiences.

During my time, the 5th edition was carried out until it closed and raised R$1,034,642.98, with a contribution of R$273,854.79 from Volvo do Brasil on June 30, 2022. The 6th edition, whose proposal I helped put together, was approved in March 2023 and raised R$1,291,151.08, after my time there. On December 18, 2022, the Memorial was featured on TV Globo's Autoesporte, and total attendance reached almost 90,000 visitors by August 2024.

I arrived at the Memorial during its post-pandemic resumption, when the space was once again welcoming the public with simulators, augmented reality and theater. Marco Greiffo, the Head I later worked with in Corporate Communication, was the Memorial's coordinator when it opened, in 2016, and the project connects my two areas at Volvo.