Copini Group's integrated communication

The 1st Copini Cresce Sales Convention took place on August 28 and 29, 2026, at the Martinho Lutero Event Center, in Capanema, Paraná. I handled communication end to end, with 135 deliverables from July 20 to August 30.

I created the save the date and the badges in three versions, 14 poster variations, the countdown in 8 posts, 4 animations for the LED portal, the schedule in 4 designs, the commitment card, the welcome card and 33 plaques for the length-of-service tribute, with 42 image prompts and 4 video prompts. At the event, I directed the photography and filmmaker teams with the after movie brief, made the real-time Stories series and edited and published 30 videos.

Corporate event communication, sales force communication, shoot direction, real-time coverage and visual production with AI at scale.

From August 24 to September 4, with no paid boosting, the coverage added up to 154.3 thousand views on Instagram and Facebook, 494.5% above the previous period, and 89.2 thousand Stories views. On Instagram, the coverage had a reach of 14.5 thousand, 2.3 thousand interactions and 158 new followers.

It was the group's first sales convention, and communication followed every phase, from the invitation to the length-of-service tribute. The 135 deliverables came from in-house marketing, which I am responsible for, with AI as the production method and the photography and video teams directed on the day.

I built copinipress.com, Copini Group's newsroom, from the structure and the platform to the texts and photos, in 32 hours with Manus AI, and published it on July 7, 2026. From June to October, I wrote 22 press texts, including press releases and statements, most of them with the release-corporativo skill, which I created. I connected the newsroom to an internal mailing list, so that employees get the news first.

Corporate communication, press relations, journalistic writing, owned channel management and internal communication.

The copinipress.com newsroom has been live since July 7. The 22 texts I wrote from June to October covered business partnerships, trade shows such as APAS Show and SIAL Paris, internal programs and awards, such as Grupo Puppo's Fornecedor Destaque and the Prêmio Tito Muffato.

The newsroom brings together in one place what the group communicates to the market and to its own employees. The internal mailing list makes the news reach the people who work at Copini first.

JJC Group is Copini Group's procurement operation in the United States. With Gaston Amorurtu, director of international business, I led the brand's institutional positioning, which appears on groupjjc.com, a website I built in 74 hours with Manus AI.

I wrote the international food procurement bio in two versions, standardized the office addresses in the United States, Brazil and Argentina and made the catalog, with 18 products. I also wrote the corporate film "Sourcing better products worldwide", 1 min 03 s long, from the director's treatment to the package of 8 blocks and 20 takes and the voiceover sheet.

Brand positioning, international institutional communication, writing in English, audiovisual production with AI and website building.

The positioning appears on groupjjc.com. The corporate film became part of the HS2026 Portfolio of NewBraz Foods and JJC Group, with 39 slides in English.

Within Copini Group, JJC Group is the area where I lead institutional positioning, in partnership with the international business leadership. The work led the procurement operation to present itself in English to the international market, from the website to the bio and the film.